OUR STORY In the wake of following through on the keep-you-cool commitment of HeatGear® with the primary T-shirt, Under Armor presented its currently renowned ColdGear® texture, which keeps competitors warm, dry, and light in chilly circumstances, and afterward AllSeasonGear®, which keeps competitors agreeable between the limits. Anxious to underwrite off of the intensity from Any Given Sunday, the Under Armor group elected to swear off their checks so the Brand could purchase its most memorable print promotion, a half-page in ESPN the Magazine. The move paid off, creating mindfulness for the Brand and a $750,000 expansion in deals. Under Armor sent off its most memorable line of execution clothing. Made to extend, recuperate, wait, wick sweat, and inhale, it guaranteed competitors they'd at no point ever need to wear standard clothing in the future.
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