Established in 1976 by Richard Burke and Bevil Hogg in Waterloo, Wisconsin, Trek began with a mission to create high-quality bicycles. Starting with a small team, they focused on crafting steel touring frames, quickly gaining a reputation for excellence. Innovation in Materials In the mid-1980s, Trek pioneered the use of bonded aluminum frames, introducing models like the Trek 2000. This innovation marked a significant shift from traditional steel frames, offering cyclists lighter and more responsive bicycles.
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