Established in 1991, Silver Jeans Co.’s rich history and family heritage are what make us truly one among a sort . the corporate is an extension of Western Glove Works, which was founded by the primary generation Silver family in 1921 and holds the spot because the oldest privately held denim producer in North America. Translation: the Silvers are designing denim for nearly a century. So yeah, you'll say we all know a thing or two about jeans. Fit is at the core of everything we do, and it's been from the get-go. Our first silhouette, a unisex jean called the "Frisco," launched in 1991 and went on to sell 2 million pairs. which was just the start . Since then, our collection has expanded to incorporate a spread of fits for literally every one . Straight, curvy, tall, short, slim, muscular or somewhere in between, our men’s, women’s and plus size lines integrate every iteration of a jean imaginable. Seriously. And it helps that our design team is formed of real people, with real bodies, of all shapes and sizes. So we’re not just designing jeans for you, we’re designing them for ourselves. We sleep in our Silvers, and that we think you ought to , too. Our roots in workwear mean quality and craft is in our genes (pun intended). With a stress on skill and unrivaled attention to detail, our denim is made to last—premium, high-quality fabrics, reinforced stitching techniques, rivets and buttons with incredible strength. Our jeans are crafted with integrity, authenticity and most of all, sustainability. While other pairs you own might find yourself during a landfill, ours will sleep in your drawer for years to return , and like a number of the simplest things, get even better with age.