KICKS CREW is a New York City-based digital marketplace founded in 2021 that connects sneaker enthusiasts with authorized global retailers. Unlike traditional resale platforms, KICKS CREW operates on a business-to-business-to-consumer (B2B2C) model, sourcing products directly from verified retailers, ensuring authenticity and quality. The platform offers over 400,000 styles from major brands like Nike, adidas, and emerging labels, catering to a diverse range of preferences. To guarantee authenticity, each item undergoes a quality check and is tagged with an RFID zip tie, allowing customers to trace the product's origin. With a strong presence in over 50 countries and partnerships with NBA stars such as Damian Lillard and Kyrie Irving, KICKS CREW has become a trusted destination for sneaker and streetwear enthusiasts worldwide.